Diploma in Marketing Management (DMM)
This is a unique diploma programme where two specialist organizations, the Society of Business Practitioners (SBP) and the Managing & Marketing Sales Association (MAMSA) have combined their expertise and skills to produce a wide, knowledge based examination Syllabus which is designed to cover the needs of students and marketing practitioners thereby acquiring a recognised Marketing qualification and business management skills as well.
The SBP and MAMSA Syllabus embraces the fundamentals in Marketing and Management theory and practice, encompassed within a total of 5 Examinations Papers for the Diploma. Students must complete the approved study programme of the Diploma in Marketing Management Examinations being assessed by the Joint committees of SBP and MAMSA. In recognition of the dual theme to this programme, the successful candidate will receive the internationally recognised awards of SBP and MAMSA. In the UK, Plan IT Plus, Scotland's best used website for careers and lifelong learning, officialy lists and refers to MAMSA & SBP for potential candidates. See their website link - PLAN IT PLUS
Joint Syllabus
|
Diploma in Marketing Management (SBP)
|
Exam 1
|
Elements of Marketing
|
Exam 2
|
Economics
|
Exam 3
|
Professional Salesmanship
|
Exam 4
|
Quantitative Methods
|
Exam 5
|
Behavioural Practice in Marketing
|
|
|
Diploma in Sales & Marketing Practices (MAMSA)
|
Subject 1
|
Business Communication Skills The Sell Process
|
Subject 2
|
Business Environment Market Environment & Economies
|
Subject 3
|
Sales Development
|
Subject 4
|
Qualifying & Quantifying Sales Constraints, Legal & Financial
|
Subject 5
|
Behavioural & Promotional Aspects
|
|
*Upon successful completion of the SBP course requirements, candidates will receive:
Diploma in Marketing Management (SBP) And Diploma in Sales & Marketing Practices (MAMSA)
Admission Criteria :
GCE ‘A’Levels, Certificate in Sales/ Marketing. or GCE ‘O’/ ‘N’ Level with Sales/ marketing experience. or Matured candidates with Sales/ Marketing experience.
|
Advanced Diploma in Marketing Management (ADMM)
This is a distinctive advanced diploma course where two major UK organizations, the Society of Business Practitioners (SBP) and the Managing & Marketing Sales Association (MAMSA) have combined their expertise and skills to produce a wide, knowledge based examination Syllabus which is designed to cover the needs of students and marketing practitioners thereby acquiring a recognised Marketing qualification and business management skills as well.
The SBP and MAMSA Syllabus covers the intermediate and advance Marketing theories and practices. The Advanced Diploma is an advanced academic course for Diploma Graduates and Executives with considerable sales/ marketing experience combined with essential management skills for senior marketing positions. Consisting a total of 5 Examinations Papers for the Advanced Diploma, students must complete the approved study programme of the Advanced Diploma in Marketing Management Examinations being assessed by the Joint committees of SBP and MAMSA. In recognition of the dual theme to this programme, the successful candidate will receive the internationally recognised awards of SBP and MAMSA.
Joint Syllabus
|
Advanced Diploma in Marketing Management (SBP)
|
Exam 1
|
Sales Communications
|
Exam 2
|
Marketing Management (Analysis & Decision)
|
Exam 3
|
Marketing Communications
|
Exam 4
|
Marketing Management (Finance)
|
Exam 5
|
Marketing Information
|
Plus
|
Project
|
|
|
Advanced Diploma in Sales Management (MAMSA)
|
Subject 1
|
Communication Within Sales & The Market
|
Subject 2
|
Analysis & Decision Within The Sales Management Function
|
Subject 3
|
Developing Personnel Skills & Control
|
Subject 4
|
Policy Strategies & Budget Control Factors
|
Subject 5
|
Relationship of Market Information & Sales Management
|
Plus
|
Project
|
|
*Upon successful completion of the SBP course requirements, candidates will receive:
Advanced Diploma in Marketing Management (SBP) And Advanced Diploma in Sales Management (MAMSA)
Admission Criteria :
SBP/ MAMSA Diploma or An appropriate Diploma qualification from any recognised institution
|
|