SBP Academia

Specialists in Professional Development

 Marketing Management


 
 

Diploma in Marketing Management (DMM)

This is a unique diploma programme where two specialist organizations, the Society of Business Practitioners (SBP) and the Managing & Marketing Sales Association (MAMSA) have combined their expertise and skills to produce a wide, knowledge based examination Syllabus which is designed to cover the needs of students and marketing practitioners thereby acquiring a recognised Marketing qualification and business management skills as well.

The SBP and MAMSA Syllabus embraces the fundamentals in Marketing and Management theory and practice, encompassed within a total of 5 Examinations Papers for the Diploma. Students must complete the approved study programme of the Diploma in Marketing Management Examinations being assessed by the Joint committees of SBP and MAMSA. In recognition of the dual theme to this programme, the successful candidate will receive the internationally recognised awards of SBP and MAMSA. In the UK, Plan IT Plus, Scotland's best used website for careers and lifelong learning, officialy lists and refers to MAMSA & SBP for potential candidates. See their website link - PLAN IT PLUS



Joint Syllabus

Diploma in Marketing Management (SBP)

Exam 1

Elements of Marketing

Exam 2

Economics

Exam 3

Professional Salesmanship

Exam 4

Quantitative Methods

Exam 5

Behavioural Practice in Marketing

Diploma in Sales & Marketing Practices (MAMSA)

Subject 1

Business Communication Skills The Sell Process

Subject 2

Business Environment Market Environment & Economies

Subject 3

Sales Development

Subject 4

Qualifying & Quantifying Sales Constraints, Legal & Financial

Subject 5

Behavioural & Promotional Aspects

 

*Upon successful completion of the SBP course requirements, candidates will receive:

 

  Diploma in Marketing Management (SBP)
                                   And

  Diploma in Sales & Marketing Practices (MAMSA)


Admission Criteria :

  GCE ‘A’Levels, Certificate in Sales/ Marketing.
    or
  GCE ‘O’/ ‘N’ Level with Sales/ marketing experience.
    or
  Matured candidates with Sales/ Marketing experience.


 

Advanced Diploma in Marketing Management (ADMM)

This is a distinctive advanced diploma course where two major UK organizations, the Society of Business Practitioners (SBP) and the Managing & Marketing Sales Association (MAMSA) have combined their expertise and skills to produce a wide, knowledge based examination Syllabus which is designed to cover the needs of students and marketing practitioners thereby acquiring a recognised Marketing qualification and business management skills as well.

The SBP and MAMSA Syllabus covers the intermediate and advance Marketing theories and practices. The Advanced Diploma is an advanced academic course for Diploma Graduates and Executives with considerable sales/ marketing experience combined with essential management skills for senior marketing positions. Consisting a total of 5 Examinations Papers for the Advanced Diploma, students must complete the approved study programme of the Advanced Diploma in Marketing Management Examinations being assessed by the Joint committees of SBP and MAMSA. In recognition of the dual theme to this programme, the successful candidate will receive the internationally recognised awards of SBP and MAMSA.



Joint Syllabus

Advanced Diploma in Marketing Management (SBP)

Exam 1

Sales Communications

Exam 2

Marketing Management (Analysis & Decision)

Exam 3

Marketing Communications

Exam 4

Marketing Management (Finance)

Exam 5

Marketing Information

Plus

Project

Advanced Diploma in Sales Management (MAMSA)

Subject 1

Communication Within Sales & The Market

Subject 2

Analysis & Decision Within The Sales Management Function

Subject 3

Developing Personnel Skills & Control

Subject 4

Policy Strategies & Budget Control Factors

Subject 5

Relationship of Market Information & Sales Management

Plus

Project

 

*Upon successful completion of the SBP course requirements, candidates will receive:

 

  Advanced Diploma in Marketing Management (SBP)
                                   And

  Advanced Diploma in Sales Management (MAMSA)


Admission Criteria :

  SBP/ MAMSA Diploma
    or
 
An appropriate Diploma qualification from any recognised institution